from Breeders' Cup

Breeders' Cup announced the launch of its first fantasy sports game, the Breeders' Cup Fantasy Challenge. The Breeders' Cup Fantasy Challenge coincided with the Breeders' Cup Challenge that began July 5.

Fantasy sports participants and horseracing fans will have an opportunity to win a $10,000 grand prize. The top three winners will get a free trip to Las Vegas and make up “Team Breeders’ Cup” at the Daily Racing Form/NTRA National Handicapping Championship in Las Vegas for the chance to play for a $1-million purse. Fantasy sports enthusiasts can register at www.breederscup.com/bcfantasychallenge.

“Many horseracing fans play fantasy sports with multiple teams in a variety of sports,” said Peter Land, chief marketing officer for Breeders’ Cup. “The Breeders’ Cup Challenge, which consists of 56 races from July to October, is a perfect fantasy sports platform for the sport of horseracing.”

The Breeders’ Cup Fantasy Challenge will follow the Breeders’ Cup Challenge Series, beginning with the Salvator Mile (gr. III) and the United Nations Handicap (gr. IT) at Monmouth Park July 5, and concluding with the J.P Morgan Chase Jessamine Stakes at Keeneland Oct. 9. Players choose horses that are racing in Breeders’ Cup Challenge events to win or place and accrue points in the Fantasy Challenge based on their horse’s success.

The overall points leader in the month of July will win a trip to Emerald Downs in Auburn, Wash., for the Aug. 17 Longacres Mile (gr. III), a qualifier for the Dirt Mile at the Breeders’ Cup World Championships Oct. 24-25 at Santa Anita Park. The overall points leader for August will win an all-expenses-paid trip to Woodbine in Toronto, Canada, for a major Breeders’ Cup Challenge event Oct.4.

The Breeders’ Cup Fantasy Challenge will be supported with an interactive advertising campaign on sports sites and fantasy sports sites.